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¨Never been good at hiding¨
- PhotoStory
Creative and art direction - Ariadna Águila
Stylist - Maria Cid
Canvases and conceptual art - Mar Villeyra
Photo - Cris de Blas
MuA - Mar Vila
Model - Mia Vidal
This story begins with someone who tries to fit into a rigid, closed-minded, and uninspired environment.
They clumsily attempt to pretend they belong, disguising themselves as something they’re not. But the act is so unconvincing that, if anyone bothered to look even slightly closer, they’d see the truth.
No one does. Everyone is too caught up in maintaining their own facade.
The creative subconscious — or the true self — is portrayed as a “forgotten doll in the attic”. The doll symbolizes something deeply personal that’s been hidden away: a part of us we’ve tried to suppress, ignore, or 'store' somewhere out of sight. The attic represents the mind — a dusty, quiet place where old memories and truths are tucked away.
The canvases are the “windows” from wich the doll or the true self can only look.
But even though the doll is out of view, it’s not still haunting her. There’s an unspoken tension in hiding something so essential to who we are — it begins to echo, to shout from the corners of the mind. That’s the paradox: you bury it to feel safe, but its presence only grows louder. The shoot captures that haunting beauty — the clash between repression and the undeniable pull of authenticity.
Colors, shapes, gestures, and symbols of a repressed identity begin to emerge at the edges of the image, trying to break through the surface. Until she finally breaks the glass and lets the doll possess her, being what she always longed to be - a careless and creative, free self.
It’s a portrait of the exhaustion of pretending, the need to be seen, and the quiet, persistent force of creativity as a vital instinct.
-grey set and accessories by Maria Cid (@m4ri4purisima)-
“Never been good at hiding, but now, even if I try, she overflows. Now that I released her she sneaks into every crack, every little hole or slit to the outside.”
VIEW ARTICLE ABOUT THE CANVASES IN THE SHOOT BY MAR VILEYRA <--- CLICK